You Are What You… Watch??

26Aug09

As consumers are shifting towards time-shifted programming, this presents an opportunity for non-traditional advertising

Challenges with traditional advertising

• TV users are consuming broadcast and broadband entertainment in new ways
• The numbers of DVR households continue to increase and people are spending more time watching time-shifted programming
• As a result, more people are fast-forwarding through commercials and traditional television advertising is losing its effectiveness
• In tough economic times, clients are more concerned about ROI than ever before

DVR Marketplace

• DVRs are expected to be in 38% of US households by 2010
• TiVo is currently the industry leader

New Advertising Platform: TiVo’s advertising solution

• New clutter-free advertising environment
• Platform with a variety of reach vehicles, ad types, and lengths
• Ability to track viewership of ads on a second-by-second basis

Interactive Tags on Television Shows

Premium Placement on TiVo Central

Here I suggest that companies that have limited television budgets look into TiVo advertising as an option. It is much cheaper than traditional television advertising and serves a unique consumer segment. TiVo users have a median household annual income of $93,026, 50% of users have kids 17 and under, and 70% of TiVo users are between 18-49. Moreover, TiVo has the technology to receive feedback as to what consumers have viewed, thus allowing more effective consumer segmentation for advertising options.

-cc

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Tags: advertising, DVR, TiVo